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That moment when a person walks up to your business and buys a product or get a service rendered to him is just the beginning of what should be an everlasting relationship for as long as your business lives.
The most important reason for startups to run Ads is to get into the game. No business will ever need to run any promotions if there wasn't any competition.
App promotion are simple methods that allow you to present your app to a large audience, educating them about the benefits of using your App instead of letting them ask why should they use your app, the right question should be: “Why not?”